Hi, I'm Dr. Alexa Fox

I am an Associate Professor of Marketing at The University of Akron. My research interests include digital marketing, user-generated content, online privacy, sharenting, and physiological measurement of cognition and emotion.

dr alexa fox

Sharenting Research

Much of my academic research focuses on online privacy, specifically sharenting, or sharing one's child via social media. My work was the first to demonstrate that parents willingly provide their children’s personally identifiable information in response to a brand’s social media marketing engagement efforts.

Academic Journal Publications

Select Awards

AMA Marketing & Public Policy Conference Best Conference Paper Award (2022)American Marketing Association-EBSCO-Responsible Research for Business & Management Award for Responsible Research in Marketing (2022)The University of Akron College of Business Administration Dean’s Research Excellence Award (2020)Outstanding Paper, Journal of Consumer Marketing (2019)Ohio University College of Business Faculty Excellent in Professional Activity and Service Award (2017)American Marketing Association Sheth Foundation Doctoral Consortium Fellow, Northwestern University (2014)


I teach Social Media Marketing, Digital Marketing, and Consumer Behavior courses, and enjoy working with students in undergraduate, graduate, and executive education programs.