Hi, I'm Dr. Alexa Fox
I am an Associate Professor of Marketing at The University of Akron. My research interests include digital marketing, user-generated content, online privacy, sharenting, and physiological measurement of cognition and emotion.
Sharenting Research
Much of my academic research focuses on online privacy, specifically sharenting, or sharing one's child via social media. My work was the first to demonstrate that parents willingly provide their children’s personally identifiable information in response to a brand’s social media marketing engagement efforts.
Academic Journal Publications
Select Media Mentions
Ohio Capital Journal article: Possible TikTok Ban Could Restrict How Many Ohio Small Businesses Connect with ConsumersParenting for a Digital Future article: When Brands Ask Mums to Share about their KidsMoms.com: New Moms May be Vulnerable to SharentingCleveland 19 News: Sunny Side Up: Parents Sharenting Now Could Cause Problems for Kids LaterCanvas8 article: Should I Post? The Science of SharentingWFMJ: Black Friday Shifts to Month-long DealsAkron Beacon Journal: Is Political Content Driving a 'Fexit," AKA Facebook Exit?Keyhole: How the University of Akron Uses Keyhole for Teaching Fundamentals of Social Media Marketing
Select Awards
The University of Akron Outstanding Researcher-Early Achievement in Research (2024-2025)The University of Akron College of Business Dean's Service Excellence Award (2024-2025)Best Reviewer Award, International Journal of Advertising (2023)Society for Marketing Advances Conference Best Paper in Services & Strategy Track (2023)AMA Marketing & Public Policy Conference Best Conference Paper Award (2022)American Marketing Association-EBSCO-Responsible Research for Business & Management Award for Responsible Research in Marketing (2022)The University of Akron College of Business Administration Dean’s Research Excellence Award (2020)Outstanding Paper, Journal of Consumer Marketing (2019)Ohio University College of Business Faculty Excellent in Professional Activity and Service Award (2017)American Marketing Association Sheth Foundation Doctoral Consortium Fellow, Northwestern University (2014)
Teaching
I teach Social Media Marketing, Digital Marketing, and Consumer Behavior courses, and enjoy working with students in undergraduate, graduate, and executive education programs.