Teaching

Assistant Professor Experience

Alexa with the LAIOB students after her “Connecting with Consumers in a Digital World” seminar (July 2018).

Connecting with Consumers in a Digital World, Latin American Institute of Business (LAIOB) at The University of Akron, Summer 2018

  • Students learn how companies can apply the psychology behind consumer behavior to connect with today’s consumer.

Digital Marketing, The University of Akron, Spring 2018

  • Students explore the digital domain in the context of business issues that concern marketers, with an emphasis on understanding digital marketing strategies and current trends.

Buyer Behavior, The University of Akron, Fall 2017-Spring 2018

  • Students examine how buyer behavior shapes long-term marketing practice, as well as marketplaces and societies.

Consumer Behavior, Ohio University, Fall 2016-Spring 2017

  • Students worked on projects for a variety of clients (mystery shopping, taste tests, and in-depth interviews).

    Alexa teaching about one of her favorite topics, Social Media Marketing, to Consumer Marketing students (October 2015).

Consumer Marketing, Ohio University, Fall 2015-Spring 2016

  • Instructed the first in-person sections of this course created specifically for marketing minors.

Instructor Experience

Marketing in a Digital Environment, University of Memphis, Spring 2014

With my Marketing in a Digital Environment class after their digital marketing trend assessment presentations.
Alexa with her Marketing in a Digital Environment class after their digital marketing trend assessment presentations (March 2014).
  • Created M.B.A. course curriculum and materials.
  • Instructed graduate students on a variety of topics related to digital marketing, including strategies, trends, and tools.

Principles of Marketing, University of Memphis, Summer 2014

  • Implemented a variety of unique and cutting-edge teaching methodologies, including interactive assignments and an adaptive learning system.
  • Instructed undergraduate students on a variety of topics related to the introductory principles of marketing.

Invited Guest Lectures for the University of Memphis

Principles of Social Media Commerce

  • November 2014/October 2013:  The Importance of Online Branding
  • November 2014/April 2014:  Social Media Metrics

Principles of Marketing

  • November 2014:  Innovative Tools in Marketing Research

Social Communication Strategies

  • September 2013:  Private Information in a Social World
  • October 2013:  Search Engine Optimization and Social Media Marketing

Management of Marketing Strategies

  • August 2013:  Innovative Presentation Tools

Teaching Assistance

Principles of Social Media Commerce, The University of Memphis, Fall 2013

  • Evaluated corporate social media monitoring presentations.
  • Evaluated exams.

Advertising/Sales Promotion, The University of Memphis, Spring 2013

  • Evaluated essay-format assignments and exams.

International Business Practices, The University of Akron, Fall 2010

  • Delivered course content about regional economic integration, international trade theory, and manufacturing technology.
  • Evaluated essay-format assignments and exams.

Integrated Marketing Communications, The University of Akron, Spring 2010

  • Assisted students in creating public service announcement films.
  • Evaluated essay-format assignments and exams.

Multichannel Marketing, The University of Akron, Fall 2009

  • Delivered course content about cross-cultural marketing.