Teaching

Assistant Professor Experience

Consumer Behavior, Ohio University, Fall 2016-Spring 2017

  • Students worked on projects for a variety of clients (mystery shopping, taste tests, and in-depth interviews).

Consumer Marketing, Ohio University, Fall 2015-Spring 2016

  • Instructed the first in-person sections of this course created specifically for marketing minors.

Instructor Experience

Marketing in a Digital Environment, University of Memphis, Spring 2014

With my Marketing in a Digital Environment class after their digital marketing trend assessment presentations.
Alexa with her Marketing in a Digital Environment class after their digital marketing trend assessment presentations (March 2014).
  • Created M.B.A. course curriculum and materials.
  • Instructed graduate students on a variety of topics related to digital marketing, including strategies, trends, and tools.

Principles of Marketing, University of Memphis, Summer 2014

  • Implemented a variety of unique and cutting-edge teaching methodologies, including interactive assignments and an adaptive learning system.
  • Instructed undergraduate students on a variety of topics related to the introductory principles of marketing.

Invited Guest Lectures for the University of Memphis

Principles of Social Media Commerce

  • November 2014/October 2013:  The Importance of Online Branding
  • November 2014/April 2014:  Social Media Metrics

Principles of Marketing

  • November 2014:  Innovative Tools in Marketing Research

Social Communication Strategies

  • September 2013:  Private Information in a Social World
  • October 2013:  Search Engine Optimization and Social Media Marketing

Management of Marketing Strategies

  • August 2013:  Innovative Presentation Tools

Teaching Assistance

Principles of Social Media Commerce, The University of Memphis, Fall 2013

  • Evaluated corporate social media monitoring presentations.
  • Evaluated exams.

Advertising/Sales Promotion, The University of Memphis, Spring 2013

  • Evaluated essay-format assignments and exams.

International Business Practices, The University of Akron, Fall 2010

  • Delivered course content about regional economic integration, international trade theory, and manufacturing technology.
  • Evaluated essay-format assignments and exams.

Integrated Marketing Communications, The University of Akron, Spring 2010

  • Assisted students in creating public service announcement films.
  • Evaluated essay-format assignments and exams.

Multichannel Marketing, The University of Akron, Fall 2009

  • Delivered course content about cross-cultural marketing.