Academic Service

Service to The University of Akron

  • College of Business Nominations Committee—Member
  • Social Media Marketing Honors Credit—Advisor (student: Anna Muntin)
  • CBA Dean’s Faculty Research Excellence Award Committee—Member
  • CBA Coordinator of Marketing and Digital Content Search Committee—Member (2021—Present)
  • UA Graduate Curriculum Committee—Member (2020—Present)
  • CBA Ad Hoc Teaching Evaluation Committee—Member (2020—Present)
  • 2020 Department of Marketing Annual Banquet Planning Committee—Member
    2020 CBA Deans Graduate Teaching Excellence Award Committee—Member
  • CBA Online Teaching Academy for Spring 2020 Response to COVID-19—Guest Teacher (2020)
  • Emergency Readiness Committee—College of Business Administration Representative (2020)
  • Fall 2019 Commencement Ceremony Faculty Participant (2019)
  • CBA MBA Curriculum & Assessment Committee Member (2019—Present)
  • CBA Marketing & Communications Committee Member (2019—Present)
  • Master of Science in Marketing Department Subcommittee (2019—Present)
  • Department of Marketing Scholarship Committee Member (2018—Present)
  • Orthodox Christian Fellowship Faculty Advisory (2018—Present)
  • CBA Measuring Student Success Steering Committee Business Communications Representative (2018—2019)
  • Remembrance Day Volunteer (2018)
  • American Advertising Federation Akron Education Committee Member (2017—Present)
  • College of Business Administration Women in Business Roundtable Mentor (2017—Present)
  • Student Athlete Professional Development Breakfast Mentor (2017)
  • College of Business Administration Insiders Look Event Faculty Attendee (2017)
  • Marketing Program Review – Marketing Management Subcommittee Member (2017)

Alexa with her colleague, Andrew Thomas, at the College of Business Administration Insiders Look Event (October 2017).

Service to the Marketing Academic Community

  • Ad Hoc Reviewer, Journal of Interactive Marketing (2022—Present)
  • Ad Hoc Reviewer, Journal of Transportation Security (2021—Present)
  • Editorial Review Board Member, Journal of Marketing Theory and Practice (2021—Present)
  • Ad Hoc Reviewer, Journal of Business Research (2021—Present)
  • Ad Hoc Reviewer, Global Perspectives (2020—Present)
  • Editorial Review Board Member, Journal of Public Policy & Marketing (2020—Present)
  • Editorial Review Board Member, Journal of Marketing Education (2020—Present)
  • Ad Hoc Reviewer, Journal of Public Policy & Marketing (2019—Present)
  • Ad Hoc Reviewer, Media Psychology (2019—Present)
  • Editorial Review Board Member, Journal of Consumer Marketing (2018—Present)
  • Co-Chair, American Marketing Association Marketing & Public Policy Pre-Conference (2019)
  • Planning Committee Member, American Marketing Association Marketing & Public Policy Conference (2019, 2020)
  • Session Chair, American Marketing Association Marketing & Public Policy Conference (2018)
  • Ad Hoc Reviewer, Journal of Global Marketing (2018—Present)
  • Editorial Review Board Member, International Journal of Advertising (2017—Present)
  • Reviewer, Academy of Marketing Science Mary Kay Doctoral Dissertation Competition (2017)
  • Vice Chair of Communications & Membership, Relationship Marketing SIG (2016—2018)
  • Ad Hoc Reviewer, Journal of Marketing Education (2018—Present)
  • Ad Hoc Reviewer, European Journal of Marketing (2017—Present)
  • Ad Hoc Reviewer, Journal of Advertising (2015—Present)
  • Ad Hoc Reviewer, Journal of Consumer Marketing (2016—2018)
  • Ad Hoc Reviewer, Journal of Interactive Advertising (2014—Present)
  • Ad Hoc Reviewer, SAGE Open (2017—Present)
  • Vice Chair of Marketing & Communication, Higher Education SIG (2015—2022)
  • Ad Hoc Reviewer, International Journal of Advertising (2014—2017)
  • Session Chair, Academy of Marketing Science Annual Conference (2016)
  • Reviewer, Academy of Marketing Science Annual Conference (2014, 2016, 2020)
  • Reviewer, American Marketing Association Marketing and Public Policy Conference (2018, 2019, 2020)
  • Reviewer, American Marketing Association Summer Educators’ Conference (2014, 2016, 2017, 2019, 2020)
  • Reviewer, American Marketing Association Winter Educators’ Conference (2014, 2016, 2019, 2021)
  • Reviewer, Americas Conference on Information Systems (2017)
  • Reviewer, Direct/Interactive Marketing Research Summit (2015)
  • Reviewer, Society for Marketing Advances Conference (2015, 2016, 2020, 2021, 2022)
  • Reviewer, Maximizing Commerce and Marketing Strategies through Micro-Blogging (2014)
  • Chair, DocSIG (2013—2014)
  • Chair Elect, DocSIG (2012—2013)

The American Marketing Association Doctoral Student Special Interest Group (DocSIG) has played a special role in Alexa’s experience as a doctoral student. She served the DocSIG Chair Elect (2012-2013) and Chair (2013-2014), during which time she planned and executed valuable networking events for doctoral students at the AMA Winter and Summer Marketing Educators’ Conferences, including:

  • What I Wish I Had Known as a Young Scholar” Pre-Conference Symposium (Winter AMA 2014)
  • Special Sessions
    • Discussion with the Conference Co-Chairs (Winter AMA 2014)
    • The Changing Landscape of the Marketing Academic Job Market (Summer AMA 2014)
  • Mentors’ Networking Breakfasts
  • Dinner Socials

She also played a key role in the development of DocSIG’s revamped website, in an effort to increase the availability of resources for doctoral students who are not in attendance at AMA conferences. Alexa was humbled to be recognized in May 2014 as AMA Volunteer of the Month for her efforts with the organization.

OLYMPUS DIGITAL CAMERA

DocSIG Mentors’ Networking Breakfast at the Winter Marketing Educators’ Conference in Las Vegas, Nevada (February 2013).

Service to Ohio University

Alexa with her fellow faculty advisors and the 2015-2016 Consumer Research Center fellows, September 2015.

Alexa with her fellow faculty advisors and the 2015-2016 Consumer Research Center fellows (September 2015).

  • Dean Evaluation Committee Member (Spring 2017)
  • MKT Department Group I/II Hiring Committee Member (Spring 2017)
  • Women’s Mentoring Program Faculty Mentor (2016—2017)
  • MKT Department Faculty Evaluation Committee (Fall 2016)
  • MKT Department Group I Hiring Committee Member (Summer 2016)
  • MKT Department Group II Hiring Committee Member (Summer 2016)
  • College of Business Public Relations Champion (2016—2017)
  • OHIO Media Expert (2016—2017)
  • Consumer Research Center Faculty Advisor (2015—2017)
  • Marketing Department Subject Pool Administrator (2015—2017)
  • New Faculty Learning Committee (2015—2016)
  • Orthodox Christian Fellowship Faculty Advisor (2015—2017)

The Ohio University chapters of Orthodox Christian Fellowship and Christian Business Leaders participate in a joint service project (March 2017).