Journal Publications

Abney, Alexandra K., Laurel A. Cook, Alexa K. Fox, and Jennifer Stevens (forthcoming), “Intercollegiate Social Media Education Ecosystem,” Journal of Marketing Education,
*Note: authors listed in alphabetical order to reflect equal contribution

Fox, Alexa K. and Marla B. Royne (2018), “Private Information in a Social World: An Examination of Presentational Mode in Privacy Policies on Social Networking Sites,” Journal of Marketing Theory & Practice, 26 (1-2), 72-89.

Fox, Alexa K., George D. Deitz, Marla B. Royne, and Joseph D. Fox (2018), “The Face of Contagion: Consumer Response to Service Failure Depiction in Online Reviews,” European Journal of Marketing, 52 (1/2), 39-65.

Fox, Alexa K., Todd Bacile, Chinintorn Nakhata, and Aleshia Weible (2018), “Selfie-Marketing: Exploring Narcissism and Self-Concept in Visual User-Generated Content on Social Media,” Journal of Consumer Marketing, 35 (1), 11-21.

Royne, Marla B., Marian Levy, Christine M. Kowalczyk, and Alexa K. Fox (2017), “Milk, Juice, or Cola? Exploring the Effect of Product Placement on Children’s Attitudes and Behavior,” Health Marketing Quarterly, 34 (2), 128-141.

Royne, Marla B., Stephanie S. Ivey, Marian Levy, Alexa K. Fox, and Susan L. Roakes (2016), “Marketing Active Transportation to School to Improve Children’s Health: Utilizing Parental Perspectives from an Inner-City Environment,” Health Marketing Quarterly, 33 (4), 353-368.

Royne, Marla B., Susan Myers, George Deitz, and Alexa K. Fox (2016),”Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising,” Journal of Current Issues & Research in Advertising, 37 (1), 59-79.

Royne, Marla B., Alexa K. Fox, George Deitz and Tyler Gibson (2014), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements,” Journal of Consumer Affairs, 48 (3), 515-534.

Royne, Marla B., Jennifer Martinez, Jared Oakley, and Alexa K. Fox (2012), “The Effectiveness of Benefit Type and Price Endings in Green Advertising,” Journal of Advertising, 41 (4), 85-102.

Sullivan, Alexa K. (2010), “Piracy in the Horn of Africa and its Effects on the Global Supply Chain,” Journal of Transportation Security, 3 (4), 231-243.