Journal Publications

Royne, Marla B., Marian Levy, Christine M. Kowalczyk, and Alexa K. Fox (2017), “Milk, Juice, or Cola? Exploring the Effect of Product Placement on Children’s Attitudes and Behavior,” Health Marketing Quarterly, 34 (2), 128-141.

Royne, Marla B., Stephanie S. Ivey, Marian Levy, Alexa K. Fox, and Susan L. Roakes (2016), “Marketing Active Transportation to School to Improve Children’s Health: Utilizing Parental Perspectives from an Inner-City Environment,” Health Marketing Quarterly, 33 (4), 353-368.

Royne, Marla B., Susan Myers, George Deitz, and Alexa K. Fox (2016), “The Influence of DTCA and Competitive Interference on Consumer Perceptions of Health Benefits and Risks: Prescription Drugs vs. Dietary Supplements,” Journal of Current Issues & Research in Advertising, 37 (1), 59-79.

Royne, Marla B., Alexa K. Fox, George Deitz and Tyler Gibson (2014), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements,” Journal of Consumer Affairs, 48 (3), 515-534.

Royne, Marla B., Jennifer Martinez, Jared Oakley, and Alexa K. Fox (2012), “The Effectiveness of Benefit Type and Price Endings in Green Advertising,” Journal of Advertising, 41 (4), 85-102.

Sullivan, Alexa K. (2010), “Piracy in the Horn of Africa and its Effects on the Global Supply Chain,” Journal of Transportation Security. doi:10.1007/s12198-010-0049-9.