Dissertation

Title:
A Multi-Method Examination of the Effects of Online Consumer Reviews on Consumer Information Processing and Firm Performance: A Linguistic Perspective

Committee:
George D. Deitz (co-chair), Marla B. Royne (co-chair), Emin Babakus, Terry Daugherty

Final Defense Completed:
March 2015

Summary:
Online consumer reviews are widely used by consumers, but the impact that this type of user-generated content has on companies is not as well understood. Moreover, companies are growing increasingly concerned that online consumer reviews may be worth paying close attention to. This research offers a multi-method research approach to better understand the effect of online consumer reviews on customer emotions and behavior, as well as corporate performance metrics.

Dissertation Proposal Before
Alexa at her dissertation proposal defense (May 2014).