A Multi-Method Examination of the Effects of Online Consumer Reviews on Consumer Information Processing and Firm Performance: A Linguistic Perspective
George D. Deitz (co-chair), Marla B. Royne (co-chair), Emin Babakus, Terry Daugherty
Final Defense Completed:
Online consumer reviews are widely used by consumers, but the impact that this type of user-generated content has on companies is not as well understood. Moreover, companies are growing increasingly concerned that online consumer reviews may be worth paying close attention to. This research offers a multi-method research approach to better understand the effect of online consumer reviews on customer emotions and behavior, as well as corporate performance metrics.