Conference Proceedings

Fox, Alexa K., and Christine M. Kowalczyk (2017), “Is it Really Real? An Exploratory Study of Reality Television and its Implications for Consumer Protection and Public Policy,” Academy of Marketing Science Annual Conference, Coronado Island, CA, May 24—26.

De Gregorio, Federico, Alexa K. Fox, and Hye Jin Yoon (2017), “Pseudo-reviews: Conceptualization and Consumer Effects of a New Online Phenomenon,” Society for Consumer Psychology Conference, San Francisco, CA, February 16—18.

Bacile, Todd, Alexa K. Fox, Jeremy Wolter, Felipe Massa, and Emily Treen (2016), “Not Just ‘One and Done’: Toward an Understanding of the Online Complaining Phenomenon,” Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, CA, October 15—16.

Bacile, Todd, Alexa K. Fox, and Jeremy Wolter (2016), “All Online Complaints are Not Created Equal: Corporate Social Media Pages as Customer Service Channels,” Academy of Marketing Science Annual Conference, Lake Buena Vista, FL, May 18—20.

Nakhata, Chinintorn and Alexa K. Fox (2016), “But First, Let Me Take a Selfie”: A Multi-Method Exploration of Snapchat Marketing,” American Marketing Association Winter Educators’ Conference, Las Vegas, NV, February 26—28.

Fox, Alexa K. and George D. Deitz (2015), “Assessing Consumer Response to Service Failures Depiction in Online Consumer Reviews: A Multi-Method Approach Using Survey and Physiological Measurement Data,” Society for Marketing Advances Conference, San Antonio, TX, November 3—7.

Bacile, Todd and Alexa K. Fox (2015), “Customer Service versus Word-of-Mouth: An Exploratory Motivational Analysis of Online Complaints,” Marketing EDGE Direct/Interactive Marketing Research Summit, Boston, MA, October 3—4.

Royne, Marla B., Marian Levy, Christine M. Kowalczyk, and Alexa K. Fox (2015), “Can Product Placement Influence Healthy Choices among Children? An Exploratory Study,” AMA Summer Marketing Educators’ Conference, Chicago, IL, August 14—16.

Deitz, George D. and Alexa K. Fox (2014), “Affective Arousal and Recall of Social Media Call-to-Action in Motion Picture Trailers,” Society for Marketing Advances Conference, New Orleans, Louisiana, November 4–8.

Deitz, George D., Alexa K. Fox, and Emin Babakus (2014), “Frontline Employee Climate for Service Innovation, Customer Perceived Retailer Innovativeness and Store Financial Performance,” AMA Summer Marketing Educators’ Conference, San Francisco, California, August 1–3.

Kowalczyk, Christine M. and Alexa K. Fox (2014), “An Exploratory Study of Reality Television and Potential Public Policy Implications,” AMA Marketing & Public Policy Conference, Boston, Massachusetts, June 5–7.

Royne, Marla B., Stephanie S. Ivey, Marian Levy, Susan L. Roakes, and Alexa K. Fox (2014), “Parental Perspectives on Walking to School in the Inner-City: Marketing Communications and Public Policy Implications,” AMA Marketing & Public Policy Conference, Boston, Massachusetts, June 5–7.

Deitz, George, Jared Oakley, Alexa Fox, and Jeong Eun Park (2014), “Cross-Cultural Issues in Sales Behavior Research,” Academy of Marketing Science Annual Conference, Indianapolis, Indiana, May 21—23.

Fox, Alexa K. and George D. Deitz (2014), “Toward a Scale to Measure Consumers’ Understanding of Privacy Policies on Social Networking Sites,” AMA Winter Educators’ Conference, Orlando, Florida, February 21–23.

Fox, Alexa K. and Marla B. Royne (2013), “Private Information in a Social World: A Policy Perspective of Consumer Privacy on Social Networking Sites,” AMA Marketing & Public Policy Conference, Washington, D.C., May 30–June 1.

Deitz, George, Alexa Sullivan, and Robert Evans (2012), “Effects of Individual and Team Characteristics on Simulation-Enhanced Critical Thinking: A Multilevel Analysis,” AMA Summer Marketing Educators’ Conference, Chicago, Illinois, August 17–19.

Stafford, Marla Royne, Alexa Sullivan, George Deitz and Tyler Gibson (2012), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Nutritional Supplements,” AMA Marketing & Public Policy Conference, Atlanta, Georgia, June 7–9.