Book Chapters

Fox, Alexa K. and Scott Cowley (2015), “Customer Service on Twitter: The Effect of Company-Consumer Alignment on Service Perceptions,” in Maximizing Commerce and Marketing Strategies through Micro-Blogging, Janée N. Burkhalter and Natalie T. Wood, eds., chapter 6, 130-153, IGI-Global: Hershey, PA.

Royne, Marla B. and Alexa K. Fox (2014), “Violence is in the Ads, Too: Should Television Advertisements be Rated?” in Advertising and Violence: Concepts and Perspectives, Nora Rifon, Marla B. Royne, and Leslie C. Carlson, eds., chapter 10, 151-160, Routledge: United Kingdom.