Research

Alexa’s work has appeared in multiple journals, including the Journal of Advertising, Journal of Consumer Affairs, Journal of Current Issues & Research in Advertising, Health Marketing Quarterly (forthcoming) and Journal of Transportation Security. In addition, she has published chapters in two books: Maximizing Commerce and Marketing Strategies through Micro-Blogging and Advertising and Violence: Concepts and Perspectives, as well as at numerous conferences, including the American Marketing Association (AMA) Winter Marketing Educators Conference, AMA Summer Marketing Educators Conference, AMA Marketing & Public Policy Conference, Academy of Marketing Science (AMS) Annual Conference, Marketing EDGE Direct/Interactive Marketing Research Summit, Marketing EDGE Research Summit, and American Academy of Advertising (AAA) Annual Conference.

Journal Publications

Alexa at her graduation from The University of Memphis.
Alexa at The University of Memphis graduation (May 2015).

Conference Proceedings

Book Chapters

Dissertation

Grants

Conference Special Sessions & Posters