Research

Alexa’s work has appeared in multiple journals, including Computers in Human Behavior, European Journal of Marketing, International Journal of Advertising, Journal of Advertising, Journal of Business Research, Journal of Consumer AffairsJournal of Consumer MarketingJournal of Current Issues & Research in Advertising, Journal of Marketing Education, Journal of Marketing Theory & Practice, Journal of Public Policy & Marketing, Marketing Education Review, Health Marketing Quarterly, and Journal of Transportation Security. In addition, she has published chapters in two books: Maximizing Commerce and Marketing Strategies through Micro-Blogging and Advertising and Violence: Concepts and Perspectives, as well as at numerous conferences, including the American Marketing Association (AMA) Winter Marketing Educators Conference, AMA Summer Marketing Educators Conference, AMA Marketing & Public Policy Conference, Academy of Marketing Science (AMS) Annual Conference, Marketing EDGE Direct/Interactive Marketing Research Summit, Marketing EDGE Research Summit, and American Academy of Advertising (AAA) Annual Conference.

Journal Publications

Alexa co-chaired the “Sharenting in a Pandemic: The Overlap of Online Connection and Consumer Vulnerability” session at the Transformative Consumer Research Conference (June 2021).

Conference Proceedings

Book Chapters

Dissertation

Grants

Conference Special Sessions & Posters