News

Alexa’s work has been featured in the news:

Alexa presents about new methods in marketing research at Innovation Day (March 2018)

Management INK (August 2018): Collaboration via Twitter? Lessons from a Marketing Classroom

Canvas8 (June 2018): Do it for the ‘Gram! The Science of Selfie Marketing

Forbes (May 2018): Google, Facebook And Others: Are They Offering Enough For Using The Consumer Created Content?

The University of Akron College of Polymer Science and Polymer Engineering (March 2018): APTS and UARF Assist in Organization of “Innovation Day” at UA

The Baltimore Sun (February 2018): Under Armour, U.S. Speedskaters Looking to Rebound from 2014 Olympic Disappointment

Wallet Hub (December 2017): 2017’s Best & Worst Cities for Wallet Fitness

The University of Akron College of Business Administration (November 2017): Marketing Students Tweet for Credit

The University of Memphis Customer NeuroInsights Research Lab (C-NRL) (September 2017): Online Reviews

Ohio University College of Business (March 2017): Taking a research apprenticeship to the next level

Ohio University College of Business (March 2017): College of Business awards faculty and staff for professional excellence and accomplishments

The Post Athens (March 2017): Students say they use Snapchat Stories and Instagram Stories differently, despite similar function

Ohio University College of Business (February 2017): Professor Fox talks Valentine’s Day marketing

The Post (January 2017): Tight college budgets can make for appreciative employed graduates

CreditCards.com (November 2016): Women, men disagree on how they divide spending

Ohio University College of Business (November 2016): Learning beyond the classroom through social media

The Post (November 2016): Body positivity has beneficial impact on students and consumers

Ohio University (October 2016): Second annual gala celebrates OHIO’s faculty newsmakers

WOUB (October 2016): Homecoming and Business Revenue

American Marketing Association (September 2016):  AMA Members’ Collaborative Teaching Initiative Engages Students Across Universities

Ohio University College of Business (May 2016): “Consumer Research Center Fellows wow Kellogg’s with consumer insight presentations”

Ohio University College of Business (May 2016): “3 unique assignments given by professors in the College of Business”

Ohio University College of Business (March 2016): “10 things Dairy Queen’s CEO shared at #MarketingDay”

The Washington Post (February 2016): “Why you won’t have to lug so many coupons to Macy’s anymore”

Ohio University College of Business (February 2016): “10 things everyone can learn from the @OhioUBusiness Super Bowl live tweet”

Ohio University College of Business (January 2016): “Meet the Professor: Alexa Fox”

Ohio University College of Business (January 2016): “Start 2016 off right: Take the advice of these College of Business professors”

The Washington Post (December 2015): “B8ta, the new gadget store that is a bet by a Silicon Valley company on brick-and-mortar shopping”

Ohio University College of Business (August 2015): “Largest Class on Record Welcomed by College of Business at Freshman Convocation”

Memphis Business Journal (June 2015): “U of M Professor Studies the Science Behind Consumer Behavior”

The University of Memphis Fogelman College of Business & Economics (March 2015): “Marketing & Supply Chain Management Department Represented at AMA”

The Taylor Institute for Direct Marketing (December 2014): “University of Akron Grad, Alexa Fox, Performs Research Study on Campus”

The University of Memphis Fogelman College of Business & Economics (June 2014): “Dept. of MSCM Professors and Doctoral Student Win MSI Research Competition”