News

Alexa’s work has been featured in the news:

Alexa presents about new methods in marketing research at Innovation Day (March 2018)

The Buchtelite (April 2022): Two College of Business Assistant Professors are Accelerating Student Learning

WAKR (February 2022): Social Media vs. Celebrity Endorsements

University of Nevada-Las Vegas (February 2022): Olympians as Influencers: How Olympic Gold (and Silver, but not so much Bronze) Drives Social Marketing Clout

The University of Akron (February 2022): How influential are Olympic athletes on Twitter?

The University of Akron (December 2021): Zips rise in 2021: A year of achievements and accomplishments at The University of Akron

The American Marketing Association (December 2021): AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing | Award Recipients

Curious and Interesting (September 2021): Branding Olympians on Twitter

WalletHub (May 2021): Best Rewards Credit Cards

The Buchtelite (April 2021): UA Faculty Shifts to Online Education in Innovative Ways due to COVID-19

TechXplore (April 2021): Researchers Study Online ‘Pseudo-reviews’ that Mock Products

The University of Akron (April 2021): Separating Fact from Fiction: UA Professors Study Online ‘Pseudo-Reviews’

Stukent (March 2021): Bite-sized Advice: Social Media Marketing Trends

WAKR (December 2020): Colleges are Using Social Media Influencers to Help Slow the Spread of COVID-19

WAKR (November 2020): Why Politics are Making People ‘Fexit’ Facebook

Spectrum News (October 2020): Tired of Facebook? You’re Not Alone

Akron Beacon Journal (October 2020): Is political content driving a ‘Fexit,’ aka Facebook exit?

WZIP (October 2020): Zips Unlimited

Phys.org (October 2020): Political posts causing social media fatigue for many Americans

The University of Akron (October 2020): Political Posts Causing Social Media Fatigue for Many Americans

WalletHub (October 2020): Cheap Car Insurance in Ohio

Sanctuary Digital Marketing Group (May 2020): A Conversation with Dr. Alexa Fox, University of Akron’s Taylor Institute

Finder (January 2020): Best Credit Cards for Travel in 2020

WalletHub (November 2019): Gas Credit Cards

WAKR (September 2019): Tech Update with Jeanne Destro

WAKR (September 2019): This and That with Ryan Lang

Phys.org (September 2019): How Companies are Taking Advantage of the Selfie Culture

Penn State Harrisburg (April 2019): A Picture Worth a Thousand Words: Examining the Research on Selfie Marketing

The University of Akron (March 2019): Cummings Center Offers a Variety of Services to Faculty and Students

WalletHub (October 2018): Best Capital One Credit Cards

Management INK (August 2018): Collaboration via Twitter? Lessons from a Marketing Classroom

Canvas8 (June 2018): Do it for the ‘Gram! The Science of Selfie Marketing

Forbes (May 2018): Google, Facebook And Others: Are They Offering Enough For Using The Consumer Created Content?

The University of Akron College of Polymer Science and Polymer Engineering (March 2018): APTS and UARF Assist in Organization of “Innovation Day” at UA

The Baltimore Sun (February 2018): Under Armour, U.S. Speedskaters Looking to Rebound from 2014 Olympic Disappointment

Wallet Hub (December 2017): 2017’s Best & Worst Cities for Wallet Fitness

The University of Akron College of Business Administration (November 2017): Marketing Students Tweet for Credit

The University of Memphis Customer NeuroInsights Research Lab (C-NRL) (September 2017): Online Reviews

Ohio University College of Business (March 2017): Taking a research apprenticeship to the next level

Ohio University College of Business (March 2017): College of Business awards faculty and staff for professional excellence and accomplishments

The Post Athens (March 2017): Students say they use Snapchat Stories and Instagram Stories differently, despite similar function

Ohio University College of Business (February 2017): Professor Fox talks Valentine’s Day marketing

The Post (January 2017): Tight college budgets can make for appreciative employed graduates

CreditCards.com (November 2016): Women, men disagree on how they divide spending

Ohio University College of Business (November 2016): Learning beyond the classroom through social media

The Post (November 2016): Body positivity has beneficial impact on students and consumers

Ohio University (October 2016): Second annual gala celebrates OHIO’s faculty newsmakers

WOUB (October 2016): Homecoming and Business Revenue

American Marketing Association (September 2016):  AMA Members’ Collaborative Teaching Initiative Engages Students Across Universities

Ohio University College of Business (May 2016): “Consumer Research Center Fellows wow Kellogg’s with consumer insight presentations”

Ohio University College of Business (May 2016): “3 unique assignments given by professors in the College of Business”

Ohio University College of Business (March 2016): “10 things Dairy Queen’s CEO shared at #MarketingDay”

The Washington Post (February 2016): “Why you won’t have to lug so many coupons to Macy’s anymore”

Ohio University College of Business (February 2016): “10 things everyone can learn from the @OhioUBusiness Super Bowl live tweet”

Ohio University College of Business (January 2016): “Meet the Professor: Alexa Fox”

Ohio University College of Business (January 2016): “Start 2016 off right: Take the advice of these College of Business professors”

The Washington Post (December 2015): “B8ta, the new gadget store that is a bet by a Silicon Valley company on brick-and-mortar shopping”

Ohio University College of Business (August 2015): “Largest Class on Record Welcomed by College of Business at Freshman Convocation”

Memphis Business Journal (June 2015): “U of M Professor Studies the Science Behind Consumer Behavior”

The University of Memphis Fogelman College of Business & Economics (March 2015): “Marketing & Supply Chain Management Department Represented at AMA”

The Taylor Institute for Direct Marketing (December 2014): “University of Akron Grad, Alexa Fox, Performs Research Study on Campus”

The University of Memphis Fogelman College of Business & Economics (June 2014): “Dept. of MSCM Professors and Doctoral Student Win MSI Research Competition”