Alexa is an Associate Professor of Marketing at The University of Akron. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and her M.B.A. in Strategic Marketing and B.S.B.A. in International Business from The University of Akron.
Alexa’s research interests include digital marketing, user-generated content, online privacy, sharenting, and physiological measurement of cognition and emotion.
Dr. Fox’s work has appeared in various journals including Computers in Human Behavior, European Journal of Marketing, International Journal of Advertising, Journal of Advertising, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Current Issues & Research in Advertising, Journal of Marketing Education, Journal of Marketing Theory & Practice, Journal of Public Policy & Marketing, Marketing Education Review, Health Marketing Quarterly, and Journal of Transportation Security, as well as in two books: Maximizing Commerce and Marketing Strategies through Micro-Blogging and Advertising and Violence: Concepts and Perspectives. Her research has been featured in the media from Forbes and The Washington Post, to radio and television segments, to podcasts. She has also presented her work at various national conferences. Alexa received the 2019-2020 College of Business Administration Dean’s Research Excellence Award, as well as prestigious summer research grants at the college and university levels.
Alexa teaches Consumer Behavior, Social Media Marketing, Digital Marketing (undergraduate and graduate) in the Department of Marketing. She serves as Faculty Advisor for The University of Akron chapter of the Orthodox Christian Fellowship and is a member of the Advisory Boards for The Entrepreneurs EDGE and St. Herman’s House of Hospitality. Alexa is an Orthodox Christian and is married to Dr. Joseph Fox, who is Director of Fitzgerald Institute for Entrepreneurial Studies and Professor of Practice in Management at The University of Akron.