Alexa is an Assistant Professor of Marketing at The University of Akron. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and her M.B.A. in Strategic Marketing and B.S.B.A. in International Business from The University of Akron.
Alexa’s research interests include digital marketing, user-generated content, consumer behavior, online privacy, physiological measurement of cognition and emotion, and linguistic analysis. Her dissertation focused on gaining a better understanding of the linkage between textual characteristics of online consumer reviews and company performance as well as how reviews influence consumers’ information processing.
Dr. Fox’s work has appeared in various journals including European Journal of Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Current Issues & Research in Advertising, Journal of Marketing Theory & Practice, Health Marketing Quarterly, and Journal of Transportation Security, as well as in two books: Maximizing Commerce and Marketing Strategies through Micro-Blogging and Advertising and Violence: Concepts and Perspectives. She has also presented at various national conferences, including the American Marketing Association (AMA) Winter Marketing Educators Conference, AMA Summer Marketing Educators Conference, AMA Marketing & Public Policy Conference, Academy of Marketing Science (AMS) Annual Conference, Marketing EDGE Research Summit, and American Academy of Advertising (AAA) Conference.
Alexa teaches Buyer Behavior and Digital Marketing in the Department of Marketing. She serves as the Vice Chair of Marketing & Communications for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG) and a member of the Advisory Board for The Entrepreneurs EDGE. Prior to joining the faculty at The University of Akron, Alexa was an Assistant Professor of Marketing at Ohio University, where she was a Bruning Teaching Academy fellow, served as Faculty Advisor for the Consumer Research Center, the Orthodox Christian Fellowship, and the Christian Business Leaders, and received the 2016-2017 College of Business Excellence in Professional Activity and Service Award. Alexa is an Orthodox Christian and is married to Joseph Fox, who is a doctoral student studying entrepreneurship and simulations.