About Me

Alexa is an Assistant Professor of Marketing at The University of Akron. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and her M.B.A. in Strategic Marketing and B.S.B.A. in International Business from The University of Akron.

Alexa’s research interests include digital marketing, user-generated content, online privacy, sharenting, and physiological measurement of cognition and emotion.

Dr. Fox’s work has appeared in various journals including Computers in Human Behavior, European Journal of Marketing, International Journal of Advertising, Journal of Advertising, Journal of Business Research, Journal of Consumer AffairsJournal of Consumer MarketingJournal of Current Issues & Research in Advertising, Journal of Marketing Theory & Practice, Journal of Public Policy & Marketing, Health Marketing Quarterly, and Journal of Transportation Security, as well as in two books: Maximizing Commerce and Marketing Strategies through Micro-Blogging and Advertising and Violence: Concepts and Perspectives. Her research has been featured in the media from Forbes.com, to radio and television segments, to podcasts. She has also presented her work at various national conferences, including the American Marketing Association (AMA) Winter Marketing Educators Conference, AMA Summer Marketing Educators Conference, AMA Marketing & Public Policy Conference, Academy of Marketing Science (AMS) Annual Conference, Marketing EDGE Research Summit, and American Academy of Advertising (AAA) Conference.

Alexa teaches Consumer Behavior, Social Media Marketing, Digital Marketing (undergraduate and graduate) in the Department of Marketing. She serves as the Vice Chair of Marketing & Communications for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG), Faculty Advisor for The University of Akron chapter of the Orthodox Christian Fellowship, and she received the 2019-2020 College of Business Administration Dean’s Research Excellence Award. She is a member of the Advisory Boards for The Entrepreneurs EDGE and St. Herman’s House of Hospitality. Prior to joining the faculty at The University of Akron, Alexa was an Assistant Professor of Marketing at Ohio University, where she was a Bruning Teaching Academy fellow, served as Faculty Advisor for the Consumer Research Center, the Orthodox Christian Fellowship, and the Christian Business Leaders, and she received the 2016-2017 College of Business Excellence in Professional Activity and Service Award. Alexa is an Orthodox Christian and is married to Dr. Joseph Fox, who is Director of Fitzgerald Institute for Entrepreneurial Studies and Associate Professor of Practice in Management at The University of Akron.